Senior operators who have run the functions they now advise.

Under his leadership United Pharmaceutical has grown to more than 450 stores across Saudi Arabia, and in 2024 reported 40% year-on-year sales growth.

In 2025 United Pharmacy signed strategic agreements with AVALON Pharma and Amarox to manufacture therapeutic products under the United brand, and partnered with Saudia’s AlFursan loyalty programme, letting customers earn one AlFursan mile for every four points earned through United Pharmacy’s own loyalty programme, “Maksab”.

His work focuses on building organizations that are not only profitable, but liquid, scalable, governed and resilient under pressure.

He writes and speaks about finance, economics, markets, transformation, working capital, M&A, leadership, and the evolving role of CFOs and CEOs in a volatile business environment. His perspective connects macroeconomic signals with boardroom decisions, translating interest rates, liquidity, inflation, market movements, regulation and capital allocation into practical execution.

Across healthcare retail, M&A, post-acquisition integration, corporate turnaround, banking relationships, FP&A transformation, working-capital optimization and governance-led performance, his focus is simple: turning financial leadership into a value-creation engine.

Recognized among the Top 50 CFOs in Saudi Arabia, his mission is to help leaders move from reporting performance to controlling value creation. CFO by discipline. CEO by operating mindset.

Dr. EL-Shenawy has a proven track record of leading cross-functional teams, optimizing organizational performance and executing high-impact initiatives that deliver sustainable results. She is passionate about building strong teams, fostering innovation and aligning operations with corporate objectives to achieve long-term success.

She is skilled in strategic planning, business development, operational management, stakeholder engagement and organizational leadership, and is committed to creating value through effective decision-making, continuous improvement and a results-driven approach that supports both business objectives and customer satisfaction.

He has received multiple prestigious recognitions, including Best FP&A in the Middle East (2024), Top 10 CFOs in Asia, Top 200 Global Power Leaders and Best CFO in Healthcare (UK), and has built a reputation as the region’s leading FP&A advisor. Global companies, regional conglomerates and government entities trust him to elevate financial planning, strategic decision-making and enterprise performance management.

As Founder & Managing Partner of Dr. FP&A Advisors, he leads a firm helping private and public organizations build advanced FP&A capabilities, from operating-model design and digital transformation to AI-enabled forecasting, strategic planning and performance architecture.

Across his career he has held senior global and regional leadership roles, including AVP Global Commercial Finance, Regional Head of FP&A and Finance Head MEA, partnering with CEOs, CFOs, COOs, CIOs and executive teams to drive revenue growth, margin expansion, operational excellence and data-driven decisions. His expertise spans integrated FP&A, digital finance, enterprise performance management, scenario planning, S&OP integration and large-scale financial transformation, including RPA automation, Power BI ecosystems, ERP/EPM implementation, AI-driven forecasting and portfolio/value optimization.

He is also a distinguished global FP&A trainer, coach and author, and the lead faculty member behind HOFT Academy, which has trained over 6,000 finance professionals in more than 30 countries and was named Best Finance Academy in the Middle East (2024). He created the globally recognized Certified International Financial Planning & Analysis (CIFPA) program, endorsed by the EIU-Paris and partnered with the IMA, and speaks frequently at global finance summits, executive forums and industry conferences.

He holds a Doctorate in Management (with a focus on AI in Finance), an MBA in Finance, and credentials including CGMA-ACMA, FPAC, CIFPA, CSCA and OKRP, placing him at the intersection of finance, strategy, technology and advanced analytics.

Today, through Dr. FP&A Advisors, he partners with organizations across the Middle East to build future-ready FP&A functions, elevate leadership capabilities, modernize financial planning and embed AI-driven intelligence into corporate decision-making, helping shape the next generation of finance excellence across the region.

His career spans senior leadership roles in investment management and regional family offices, complemented by more than a decade with EY and KPMG in Egypt and Saudi Arabia, where he advised multinational corporations, private equity firms, sovereign-related entities and leading family businesses on complex strategic and financial transactions.

Ahmed has led and closed over US$500 million in transactions across buy-side and sell-side mandates, directing the full transaction lifecycle (investment evaluation, valuation, financial due diligence, structuring, financing, negotiation, execution and post-merger integration) to deliver strategic outcomes and sustainable shareholder value.

He has extensive experience leading M&A, corporate restructurings, business turnarounds and strategic transformation across the retail, FMCG, manufacturing, consumer and diversified industrial sectors. His expertise includes corporate strategy, investment management, governance, valuation, financial modeling, capital raising, business planning and enterprise-wide value creation.

He is recognized for bridging board-level strategy with disciplined execution, providing independent judgment on investment decisions, capital allocation, risk management and corporate growth, and brings a balanced perspective that combines deep technical expertise, commercial acumen and strong governance principles.

He is a Certified Public Accountant (CPA), a Certified Management Accountant (CMA) and a licensed Asset Manager in the Kingdom of Saudi Arabia.